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As per our latest insights from Interpret data, mobile gaming holds significant importance among Call of Duty enthusiasts; however, PCconsole gaming still clms the majority share in terms of time spent playing games.
The gaming industry's growth momentum continues to surge towards mobile platforms. This is evident through major acquisitions such as Take-Two Interactive's acquisition of Zynga, Electronic Arts' purchase of Glu Mobile, and Sony's expansion into mobile space with PlayStation Studios Mobilejust to name a few. Activision Blizzard has had a long-standing presence in mobile gaming thanks to its King subsidiary, which runs the popular game Candy Crush. Moreover, the iconic Call of Duty franchise has an impressive $1.5 billion revenue from mobile alone, as per SensorTower.
To further leverage this growth potential and mntn its dominant position within the gaming industry, Activision Blizzard is looking ahead with the launch of Call of Duty: Warzone Mobile set for 2023. This marks a pivotal step towards unifying all aspects of the Call of Duty ecosystem through the introduction of mobile platforms. As described by Activision, By utilizing new unified technology across Call of Duty: Modern Warfare II, Call of Duty: Warzone 2.0 and Call of Duty: Warzone Mobile, players can share social features like fris lists and chat channels, as well as cross-progression enabling shared Battle Passes and more for a connected Call of Duty experience.
The introduction of cross-progression and a shared Battle Pass is a strategic move by Activision Blizzard med at promoting greater player interaction across each game. Although Call of Duty: Mobile has experienced significant success thus far, the franchise's fanbase predominantly sps more time playing on PCconsole systems than on mobile devices. Interpret’s New Media Measure indicates that Call of Duty fans in the US sp approximately 10 hours weekly on PCconsole platforms compared to just 5 hours dedicated to smartphone gaming.
As Activision Blizzard continues to allocate resources towards mobile gaming, it will be fascinating to observe how these numbers evolve. The publisher promises an amazing handheld experience for Warzone Mobile players, emphasizing optimized features including movement, ming, weapon handling, physics, animations, and soundspecifically designed for mobile gaming environments. It is also plausible that we could see esports tournaments structured around Warzone Mobile in the future.
Stay tuned for more updates on Interpret Weekly Insights across various domns like Mobile CE, Esports, Advertising, and others.
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Call of Duty Mobile Growth Potential Activision Blizzard Mobile Gaming Strategy Cross Progression in Call of Duty Unifying Call of Duty Ecosystem PC Console vs Mobile Gaming Time Spent Warzone Mobile: Upcoming Release Details