Unlocking Gaming's Future: The Potential of Over the Top Platforms on Smart TVs for Non Traditional Gamers

In our weekly newsletter from Konvoy, we offer insightful analysis into the evolving landscape of gaming and venture capital trs. These insights are critical for those interested in gaming or investment, providing unique perspectives on industry dynamics.

Gaming’s Next Unlock: OTT

With approximately 3.2 billion gamers worldwide Newzoo, gaming has become one of the most widely adopted media forms due to advancements in business, technology, and content distribution methods. We have previously discussed the potential of new distribution platforms like browsers as alternatives to walled gardens. However, there is an untapped opportunity within the over-the-top OTT domn that enables at-home gaming through existing television devices.

Defining OTT

OTT refers to media being delivered over the internet, encompassing services such as Netflix, Hulu, HBO GO, ESPN+, and more - all of which are content distribution platforms reaching -users directly. When equipped with a Smart TV, the applications installed on your device fall under the OTT media service category.

Historical Perspective on Televisions

The evolution of televisions dates back to the early 1920s when mechanical televisions scanned images and projected them onto screens; these devices had only 18 lines of resolution. However, in 1927, Philo Taylor Farnsworth invented the first electronic television at just 21 years old, transmitting a dollar sign as an iconic milestone for his investors' inquiry about when they would see dollars from the invention.

By 1934, all TVs had transitioned to the electronic system, and by 1938, commercially produced electronic televisions were avlable. In 1954, color televisions began selling in America thanks to RCA, marking a significant milestone as CBS's mechanical systems were not compatible with the widely adopted electronic ones.

Recent Evolution of Televisions

The late 20th century saw innovative advancements; in Japan, intelligent television receivers introduced LSI large-scale integration chips that linked TVs to data networks and automatically downloaded necessary software routines by early 1980s. By 1993, 98 of American households owned at least one TV, with over half having two or more sets.

In 1994, the first patent for a Smart TV was registered by Fast France Advanced Systems Patent. Satellite dishes became avlable in 1996, and in 2004, DVDs surpassed VHS as the leading format. Flat screen TVs and HDTVs entered the market around this time.

The gaming industry's connection with televisions took a significant leap when Smart TVs were released: HP introduced its first MediaSmart TV in 2007. In another notable move, Nvidia GeForce Now and Microsoft Xbox Cloud Gaming started partnering with Smart TVs to fully offload processing demands by cloud gaming providers.

The Aging Gamer Demographic

According to the AARP, Gaming enthusiasts aged 50-plus now stand at a staggering 52.4 million, emphasizing their growing presence in the gaming community AARP. About 45 of these gamers play games dly, using them as an enjoyable outlet for fun, relaxation, and passing time.

These casual gamers are often parents who sp only around 55 to 125 minutes per day with their children. Games can serve as a bonding activity that maximizes this limited but valuable family time Financial Samur.

Future of Gaming on Smart TVs

Processing speeds in Smart TVs are anticipated to improve significantly, necessitating the integration of better internal processing units and potentially GPUs for supporting games and other interactive entertnment demands.

An alternative approach could see manufacturers offering aftermarket processing unit add-ons, either indepently or in collaboration with traditional gaming console providers. This would enable enhanced gameplay functionality on existing Smart TVs.

Gaming holds a significant opportunity within the OTT space as a potential distribution channel alongside an unlocking of television-centric genres through Smart TVs. The combination of evolving consumer trs, changing gaming demographics, and societal shifts positions this medium for increased accessibility to non-traditional gamers. This isn't about distributing high- or massively multiplayer experiences but rather开辟一个新的消费领域，让非传统游戏玩家也能享受游戏的乐趣。
This article is reproduced from: https://www.konvoy.vc/content/ott-as-gamings-next-unlock

Please indicate when reprinting from: https://www.ze34.com/Mobile_Game_Phone/Gaming_in_OTT_and_Smart_TVs_Future.html